—-· A future brand story ·-—

Stockholm School of entrepreneurship, Konstfack autumn 2010
Type: 1 weeks school project
Brief: Future of brands
Group work with Emma Rose Metcalfe, Lotta Eriksson and Ivan Chaparro

Where the water is the world market, ships are the brands and fish the consumers, we see a future where CRM strategies are moving more towards sustainable FRM strategies. The upcoming shift in values changes the climate and to be prepared new actors, collaborations and solutions are needed.